CLOWDSWITCH
COMPANY: ON Running
YEAR: 2021
(art direction, product design, 3D, research, prototyping)
Cloudswitch is an innovative project born from a successful collaboration with ON-running, a renowned Swiss running shoe manufacturer. This groundbreaking initiative originated from a shared vision to design a running shoe sole, capable of adapting to the diverse needs of runners. At its core, Cloudswitch features a unique honeycomb structure, which empowers individuals to tailor the material within the sole to match their specific running preferences. Moreover, this adaptable design also enables users to easily replace sole components when they have reached the end of their lifespan, ensuring longevity and sustainability in the world of running footwear.
COMPANY: ON Running
YEAR: 2021
(art direction, product design, 3D, research, prototyping)
Cloudswitch is an innovative project born from a successful collaboration with ON-running, a renowned Swiss running shoe manufacturer. This groundbreaking initiative originated from a shared vision to design a running shoe sole, capable of adapting to the diverse needs of runners. At its core, Cloudswitch features a unique honeycomb structure, which empowers individuals to tailor the material within the sole to match their specific running preferences. Moreover, this adaptable design also enables users to easily replace sole components when they have reached the end of their lifespan, ensuring longevity and sustainability in the world of running footwear.